What is SEO and how it works?

The internet has become a highly popular medium for marketing and other business activities. One of the most important factors when it comes to websites and online business pages is the use of SEO. Any web marketer or entrepreneur must know about SEO as it is a highly powerful tool that can benefit you significantly. However, to get help from SEO, you must know what it is and how it operates. If you do not know about these aspects, do not worry. We bring you this article to tell you how you what SEO is and how it works. By the time you reach the end of this article, you will be able to understand what SEO is and how you can use it for your site or online business.

What is SEO?

what is SEO

SEO stands for Search Engine Optimization. Anyone who has used the internet knows that the most popular way of getting to any new site is via Google. The basics of SEO lie in how Google operates. Naturally, the sites that appear more on Google search results are also the ones that are more popular. The fundamental essence of SEO lies in making your website more popular on the search results of Google. SEO is a highly powerful tool that can significantly increase the popularity as well as the traffic on your site and/or page. However, just knowing what SEO is hardly enough. You also need to know how SEO works.

How SEO works?

SEO works on the basis of keywords. Keywords are the popular phrases that potential site visitors use for reaching any site via Google Search. For example, one right keyword for this article on Google might be “What is SEO” or “How SEO works”. SEO is only as good as the keywords it uses. You cannot randomly come up with keywords based on intuition. There is proper research that needs to be carried out for this aspect. However, merely using the keywords is not enough. You also need to make sure that the use of web design is also suitable for the nature and content of the site. For example, you need to make sure that the transition in your website from one page to another is smooth. Also, you need to make sure that the site is as easy to understand as possible. Any little area of complication may prove to be an adverse factor for the site experience.


Now that you know what SEO is and how it operates, you can use this information for your site to get better results. Recent research showed that more than 70% of online marketers deem SEO as a more efficient way of marketing as compared to Pay Per Click Advertising. Also, the use of the right domain name is also a highly critical factor in this regard. There are 380 new websites launched each minute. You need to tenaciously follow these aspects if you are to emerge victorious in this battle of the fittest and most adaptable.